|
wr0. Course introduction wr1. Writing fundamentals wr1-0. Introduction :29 wr1-1. Chose simple words :54 wr1-2. More verbs less adjectives :33 wr1-3. Use the present tense 1:05 wr1-4. Compound your sentences :25 wr1-5. Keep paragraphs short:29 wr1-6. Use the past tense 1:13 wr1-7. Review :56 wr2. Planning your message wr2-0. Introduction: 1:06 wr2-1. Start with the ending: :36 wr2-2. Now start your beginning :19 wr2-3. Adjusting the middle 1:01 wr2-4. Captions add picture value 1:15 wr2-5. Headlines attract readers :44 wr2-6. Review 1:07 wr3. Writing with purpose wr3-0. Introduction :37 wr3-1. Feature you 1:29 wr3-2. A short video script :47 wr3-3. Press release 1:26 wr3-4. Business cover letter 1:33 wr3-5. Instruction manual 1:18 wr3-6. Review :33 wr4. No this wr4-0. Introduction 1:12 wr4-1. No alphabet soup 1:11 wr4-2. No abbreviations :45 wr4-3. No contractions :46 wr4-4. No slang and no swearing 2:19 wr4-5. No misspelling :56 wr4-6. Never misspell names :50 wr4-7. Review :38 |
Lessonwr3-3. Writing a press release
A press release covers the who, what, where, when, why, and how of the item you want to promote to the press. What is taking place - name the event and what it is about Why - explain why the event is taking place and why this is important to the media you are sending this to Where is the event - Location name, address, city, state, zip, or if a webinar, the online address When is it happening - date and time Who is the contact person if you have questions - their name, title, phone and email Who will be there that might interest the media? How much does it cost to attend and how to pay - online, in-person, send a check, credit card, etc. Give details. Try to fit all information on one page. Never more than two pages. Make sure your text is not cluttered. At least one-inch margins, your letterhead at the top, allow spacing between key information points. All of the above rules apply to an email or printed page. Or a pdf. 
Examplewr3-3. Press release
Here are examples of a poster, website announcement and a traditional press release for an annual event. 
PracticeWrite a one page press release about something you know. Or you can make it up using the press release format taught here. | ||