wr0. Course introduction
wr1. Writing fundamentals
wr1-0. Introduction :29
wr1-1. Chose simple words :54
wr1-2. More verbs less adjectives :33
wr1-3. Use the present tense 1:05
wr1-4. Compound your sentences :25
wr1-5. Keep paragraphs short:29
wr1-6. Use the past tense 1:13
wr1-7. Review :56
wr2. Planning your message
wr2-0. Introduction: 1:06
wr2-1. Start with the ending: :36
wr2-2. Now start your beginning :19
wr2-3. Adjusting the middle 1:01
wr2-4. Captions add picture value 1:15
wr2-5. Headlines attract readers :44
wr2-6. Review 1:07
wr3. Writing with purpose
wr3-0. Introduction :37
wr3-1. Feature you 1:29
wr3-2. A short video script :47
wr3-3. Press release 1:26
wr3-4. Business cover letter 1:33
wr3-5. Instruction manual 1:18
wr3-6. Review :33
wr4. No this
wr4-0. Introduction 1:12
wr4-1. No alphabet soup 1:11
wr4-2. No abbreviations :45
wr4-3. No contractions :46
wr4-4. No slang and no swearing 2:19
wr4-5. No misspelling :56
wr4-6. Never misspell names :50
wr4-7. Review :38
wr3-3. Writing a press release
A press release covers the who, what, where, when, why, and how of the item you want to promote to the press.
What is taking place - name the event and what it is about
Why - explain why the event is taking place and why this is important to the media you are sending this to
Where is the event - Location name, address, city, state, zip, or if a webinar, the online address
When is it happening - date and time
Who is the contact person if you have questions - their name, title, phone and email
Who will be there that might interest the media?
How much does it cost to attend and how to pay - online, in-person, send a check, credit card, etc. Give details.
Try to fit all information on one page. Never more than two pages.
Make sure your text is not cluttered. At least one-inch margins, your letterhead at the top, allow spacing between key information points.
All of the above rules apply to an email or printed page. Or a pdf.
wr3-3. Press release
Here are examples of a poster, website announcement and a traditional press release for an annual event.
Write a one page press release about something you know. Or you can make it up using the press release format taught here.