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​wr0. Course introduction
​

wr1. Writing fundamentals
wr1-0. Introduction :29
wr1-1. Chose simple words :54
wr1-2. More verbs less adjectives :33
wr1-3. Use the present tense 1:05
wr1-4. Compound your sentences :25
wr1-5. Keep paragraphs short:29
wr1-6. Use the past tense 1:13
wr1-7. Review :56


wr2. Planning your message
wr2-0. Introduction: 1:06
wr2-1. Start with the ending: :36
wr2-2. Now start your beginning :19
wr2-3. Adjusting the middle 1:01
wr2-4. Captions add picture value 1:15
wr2-5. Headlines attract readers :44
wr2-6. Review 1:07


wr3. Writing with purpose
wr3-0. Introduction :37
wr3-1. Feature you 1:29
wr3-2. A short video script :47
wr3-3. Press release 1:26
wr3-4. Business cover letter 1:33
wr3-5. Instruction manual 1:18
wr3-6. Review :33


wr4. No this
wr4-0. Introduction 1:12
wr4-1. No alphabet soup 1:11
wr4-2. No abbreviations :45
wr4-3. No contractions :46
wr4-4. No slang and no swearing 2:19
wr4-5. No misspelling :56
wr4-6. Never misspell names :50
​wr4-7. Review :38

Lesson

wr3-2. A short video script

In writing a short video script or social media post, you put it together the same way you just did a feature story. Only each part will be much shorter.

So, again, start with your call to action ending but this time, make it as blunt and direct as possible. "Join Now." Donate today. Easy to read phrases like that. 

Same for your opening. Get right to the point. 

​Between the opening and the ending, you have time for about three phrases of five 5-10 words each. Write three sentences, each one supporting your call-to-action ending.

​Here is a simple outline to follow.

Opening line. State the problem or what this video is about.
"What I wore today. I wanted to look (describe). So here is what I put together."

Item 1. Describe what the viewer cannot see. "I bought the sneakers on sale for $2.99"
Item 2. Stretchable slacks because...
Item 3. The top made of (material)

Ending. I like to dress this way so that...
​

Example

Belle the Broker

​Hello beautiful people. My name is Bella and I'm your real estate broker.

​I'll sell your home and find you a new one.

Spectacular view. State of the art kitchen.

​Fine interior. Modern layout.

​The choice is yours. 

​The job is mine. 

Call me now. Bella. Your real-estate broker.
​

Practice

Write a 30 second script and make a video recording of it.

Registration Form

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