WORKSHOP > EMAIL MARKETING
This workshop comes in two parts.
Demonstration and lecture that teaches what is email marketing, why its valuable, how it works
Hands-on training where we plan, create an email marketing campaign
EMAIL MARKETING BENEFITS
You can reach those on your email list with greater reliability than using social media. Compare a few of the differences:
Your email list reaches your audience directly. Social media filters your sends, even to "fans," "friends," or "like" recipients.
You know who opens your emails and who does not. With social media, you have no clue.
You can easily group those on your list by location, social or business, etc. With social media, you can't.
You can send out to a virtually unlimited size audience. Social media sets limits on what you can send.
All recipients can receive a personalized note. Social media can't do that.
EMAIL MARKETING FEATURES
Easy to create reports so you have a list of who opened, who did not, which emails bounced so you can take an appropriate course of action.
Easy to create campaigns including email postcards, newsletters, surveys, event signups.
Easy to adjust contact list allows you to find or sort by any field you want.
Brand all your correspondence so you have a coordinated look.
Create unlimited auto-responders, so your contacts receive notices scheduled way in advance.
WHAT YOU'LL MISS IF YOU DON'T USE EMAIL MARKETING
You won't be protected from mass mailings which can result in your entire website and online business being shut down for misuse.
You will reach a much smaller percentage of contacts using social media which filters and limits your notice postings.
You will have to always send out emails to new signups because you will not have pre-scheduled "auto-responders."
The email marketing demonstration is free
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