Today, anybody can get a website up and running the same day. GoDaddy will do it for you. So will other companies.
And you can do it yourself almost as easily. Hosting is cheap and for years comes with programming already done.
You can select a great looking template and be up and running the same day doing it yourself with no programing or design experience.
So where's the catch?
The catch is content. The catch is professional writing which can make the case for working with you in a succinct and compelling manner.
The catch is photography that clearly illustrates what you do and why they would give you their money. If it looks amateurish or unprofessional, how much do you suppose that might cost you.
MAKING A COMPELLING WEBSITE
So here's some pointers on the content that you'll need.
It's where a visitor comes to learn more about you, your services and why they should prefer you over the others.
Creating a website has three parts: 1. Foundation 2. Content 3. Quality Assurance
1. FOUNDATION Hosting. We use state-of-the-art hosting service making changes and updates a snap. By you or by us. Traditional programming hassles, they're gone.
Layouts. Over 50% of your viewers are on mobile. So we offer simple, clean and uncluttered pages. We want viewers to understand your message, not be overwhelmed by it.
Pages. We lead with attention-grabbing photos, follow with strong headlines, describe the benefits you offer and the features you deliver, then guide your visitors with a call to action.
Follow Up. Even a great website needs a boost getting the word out. We can help manage, maintain, and promote your website so searchers can find you and return to you quickly.
2. CONTENT Writing builds the foundation. A movie starts with a script and so should a website. We interview you extensively then write your story in your own words. Visitors should read and remember who you are, what you offer and why you are the most qualified.
Art direction helps information flow. We believe art direction is about making it easy for visitors to follow your lead. Without clutter. Without distractions. Besides your website, we offer a range of art direction services including logos, stationary, brochures, and menus.
Photography catches the eye. Your website pages start with a strong graphic image because that is the most effective way to grab your viewers' attention. We make sure all images load as quickly as possible on all formats and platforms.
Video to promote and educate. We believe video is the most effective way to position you as the top dog, the "go-to" expert. We can develop a promotion concept, budget an affordable plan, then shoot, edit, output and distribute your story.
3. QUALITY ASSURANCE Guarantee. Our work is 100% guaranteed. In fact, each aspect of your project has its guarantee. If something needs adjusting, we adjust it. You sign off on each segment of the project when it's completed as requested. If you're still not happy with our work, we'll refund your money and cancel that aspect of the project.
Delivery. We require three weeks to complete our work, once we have everything you've agreed to give us; arrange an interview or provide a testimonial, schedule a photo or video shoot, etc. We can work simultaneously on different aspects of your project.
Privacy Policy. Our reputation is based on honesty and trust. We don't fool around. Your transcripts, images, contacts, etc. are all signed off by you before anything goes live. Your website remains hidden while a work-in-progress. Your mailing list is stored and distributed by Constant Contact, which is HIPAA compliant — the same protection guarantee required by law for hospitals and doctors to safeguard patients' privacy.
Terms. We offer package deals, à la carte services and have a flexible payment system. We accept check, credit card, direct deposit, and cash. We can set you up with automatic monthly payments. We work within your budget. Any size budget.
