wr0. Course introduction
wr1. Writing fundamentals
wr1-0. Introduction :29
wr1-1. Chose simple words :54
wr1-2. More verbs less adjectives :33
wr1-3. Use the present tense 1:05
wr1-4. Compound your sentences :25
wr1-5. Keep paragraphs short:29
wr1-6. Use the past tense 1:13
wr1-7. Review :56
wr2. Planning your message
wr2-0. Introduction: 1:06
wr2-1. Start with the ending: :36
wr2-2. Now start your beginning :19
wr2-3. Adjusting the middle 1:01
wr2-4. Captions add picture value 1:15
wr2-5. Headlines attract readers :44
wr2-6. Review 1:07
wr3. Writing with purpose
wr3-0. Introduction :37
wr3-1. Feature you 1:29
wr3-2. A short video script :47
wr3-3. Press release 1:26
wr3-4. Business cover letter 1:33
wr3-5. Instruction manual 1:18
wr3-6. Review :33
wr4. No this
wr4-0. Introduction 1:12
wr4-1. No alphabet soup 1:11
wr4-2. No abbreviations :45
wr4-3. No contractions :46
wr4-4. No slang and no swearing 2:19
wr4-5. No misspelling :56
wr4-6. Never misspell names :50
wr4-7. Review :38
In this chapter, you learned how to plan your message in a well-organized fashion. You knew to start with your ending because that set the direction of your writing.
Then you wrote your opening, which intrigued your audience to read further.
In the middle area, you added details and then expanded or contracted your story depending on the story length you needed.
You learned that captions are a significant and informative part of your reader's journey.
And lastly, you learned that your title was just as important as your body text because, without a strong title, readers might lose interest when they see that big block of text.
So you learned to use all these writing parts to keep your audience motivated to read your entire story and possibly respond to your conclusion and call to action.
What things impressed you the most about putting together a feature story?