THE BENEFITS OF ONLINE ADVERTISING
THE FEATURES OF ONLINE ADVERTISING
HOW ONLINE ADVERTISING SAVES YOU TIME & MONEY
Look at the screen grab results for "How to make a movie."
Only the bottom left three listings are "organic." So all the time and expense for the right SEO, all those consultants for all those customers, really are all competing for just three places on page one. And all three places are at the bottom of the page.
By contrast, we invested $5 a day and appeared in the top three spaces. Chances are an SEO "expert" would have charged more money with fewer results.
You may have heard, "People read organic but ignore ads." That's true...if they're not interested in what is being offered. However, if someone is searching for "how to make a movie," they may actually prefer clicking on an ad that offers exactly what they're searching for.
Conclusion: it's more economical and efficient to buy a Google ad than to spend money on an "organic" search.
HOW USING THE RIGHT KEYWORDS HELPS YOUR AUDIENCE FIND YOU
Using keywords properly involves matching what the audience is searching for, using the same words in your ads, and of course, using those words on your website. Google will actually lower your advertising rate when you do a good job of helping the searcher find what they're looking for.
But don't think you can game the system by dumping lots of "keywords" into your text. Google has invested a fortune and has full-time staff constantly adjusting the search engine to help the searcher find what they're looking for. If your website is a facade of "keywords," you will lose to a website which provides substantial information to help the searcher. When it comes to online advertising, honesty really is the best policy.
DISPLAY NETWORK ADVERTISING PLACES YOU ANYWHERE AND EVERYWHERE
No doubt you've seen all those ads before. Well, you can literally choose which websites, which pages, and which topics you want your ads to appear.
You can sometimes place your advertisement on your competitor's page! Millions of websites earn money by allowing Google to place ads on heir sites.
So the more you know about your potential audience's interests, the more you can target your ads to be there when they visit. And with "remarketing" your ad can appear on the next site they visit as well saying, "Hi there, remember me?"
The point is, using your imagination, you can test where that elusive audience is visiting. For example, if you sell "peanut butter" you might want your display ad to appear on websites selling "jelly."
By the way, the display network ads on the left are automatically generated by Google. When you're placing an ad, this service is provided free so your ad can fit into a wide range of website spaces.