wr0. Course introduction
wr1. Writing fundamentals
wr1-0. Introduction :29
wr1-1. Chose simple words :54
wr1-2. More verbs less adjectives :33
wr1-3. Use the present tense 1:05
wr1-4. Compound your sentences :25
wr1-5. Keep paragraphs short:29
wr1-6. Use the past tense 1:13
wr1-7. Review :56
wr2. Planning your message
wr2-0. Introduction: 1:06
wr2-1. Start with the ending: :36
wr2-2. Now start your beginning :19
wr2-3. Adjusting the middle 1:01
wr2-4. Captions add picture value 1:15
wr2-5. Headlines attract readers :44
wr2-6. Review 1:07
wr3. Writing with purpose
wr3-0. Introduction :37
wr3-1. Feature you 1:29
wr3-2. A short video script :47
wr3-3. Press release 1:26
wr3-4. Business cover letter 1:33
wr3-5. Instruction manual 1:18
wr3-6. Review :33
wr4. No this
wr4-0. Introduction 1:12
wr4-1. No alphabet soup 1:11
wr4-2. No abbreviations :45
wr4-3. No contractions :46
wr4-4. No slang and no swearing 2:19
wr4-5. No misspelling :56
wr4-6. Never misspell names :50
wr4-7. Review :38
wr1-2. More verbs and less adjectives
Verbs drive sentences. Adjectives only describe things. The difference is huge.
Verbs tell you what action is taking place and make your story and your message stronger.
Adjectives provide details that make your story more colorful. But often, they are a distraction.
Here is an example of sentence using verbs and not adjectives to add color to a story.
I photograph fashion shows, lots of fashion shows, in Milan, London, Paris, New York and Tokyo. I cover Paris in the springtime and in the fall during ready-to-wear, couture in the winter and summer, as well as menswear and lingerie expositions. I can't get enough.
wr1-2. Write two sentences using verbs to describe what you see in the picture. Send it to your writing coach.