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​wr0. Course introduction
​

wr1. Writing fundamentals
wr1-0. Introduction :29
wr1-1. Chose simple words :54
wr1-2. More verbs less adjectives :33
wr1-3. Use the present tense 1:05
wr1-4. Compound your sentences :25
wr1-5. Keep paragraphs short:29
wr1-6. Use the past tense 1:13
wr1-7. Review :56


wr2. Planning your message
wr2-0. Introduction: 1:06
wr2-1. Start with the ending: :36
wr2-2. Now start your beginning :19
wr2-3. Adjusting the middle 1:01
wr2-4. Captions add picture value 1:15
wr2-5. Headlines attract readers :44
wr2-6. Review 1:07


wr3. Writing with purpose
wr3-0. Introduction :37
wr3-1. Feature you 1:29
wr3-2. A short video script :47
wr3-3. Press release 1:26
wr3-4. Business cover letter 1:33
wr3-5. Instruction manual 1:18
wr3-6. Review :33


wr4. No this
wr4-0. Introduction 1:12
wr4-1. No alphabet soup 1:11
wr4-2. No abbreviations :45
wr4-3. No contractions :46
wr4-4. No slang and no swearing 2:19
wr4-5. No misspelling :56
wr4-6. Never misspell names :50
​wr4-7. Review :38

Real-world writing

Lesson


​wr1-2. More verbs and less adjectives

​
Verbs drive sentences. Adjectives only describe things. The difference is huge.

Verbs tell you what action is taking place and make your story and your message stronger.
​
Adjectives provide details that make your story more colorful. But often, they are a distraction.
​

Picture
Paris, France - Model at the ready-to wear fashion shows © Harris from Paris
Here is an example of sentence using  verbs and not adjectives to add color to a story.

 I photograph fashion shows, lots of fashion shows, in Milan, London, Paris, New York and Tokyo. I cover Paris in the springtime and in the fall during ready-to-wear, couture in the winter and summer, as well as menswear and lingerie expositions. I can't get enough.

Practice

wr1-2. ​Write two sentences using verbs to describe what you see in the picture. Send it to your writing coach.

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