wr0. Course introduction
wr1. Writing fundamentals
wr1-0. Introduction :29
wr1-1. Chose simple words :54
wr1-2. More verbs less adjectives :33
wr1-3. Use the present tense 1:05
wr1-4. Compound your sentences :25
wr1-5. Keep paragraphs short:29
wr1-6. Use the past tense 1:13
wr1-7. Review :56
wr2. Planning your message
wr2-0. Introduction: 1:06
wr2-1. Start with the ending: :36
wr2-2. Now start your beginning :19
wr2-3. Adjusting the middle 1:01
wr2-4. Captions add picture value 1:15
wr2-5. Headlines attract readers :44
wr2-6. Review 1:07
wr3. Writing with purpose
wr3-0. Introduction :37
wr3-1. Feature you 1:29
wr3-2. A short video script :47
wr3-3. Press release 1:26
wr3-4. Business cover letter 1:33
wr3-5. Instruction manual 1:18
wr3-6. Review :33
wr4. No this
wr4-0. Introduction 1:12
wr4-1. No alphabet soup 1:11
wr4-2. No abbreviations :45
wr4-3. No contractions :46
wr4-4. No slang and no swearing 2:19
wr4-5. No misspelling :56
wr4-6. Never misspell names :50
wr4-7. Review :38
wr1-5. Keep paragraphs short
Another way to help your reader is by keeping your paragraphs short.
The longer you make them, the greater the chance the reader will lose track of the point of the paragraph.
Do not be ashamed of one-sentence paragraphs. State your point. Include a few details.
Then move onto the next paragraph.
Sample from the feature story "The Man Who Invented Las Vegas"
Written by Harris Gaffin
Yet he, too, had a vision... for a small, inhospitable cattle town set in the scorching wastes of the Nevada Desert, a place called Las Vegas.
His mission was to turn this dusty dump into a glitzy adult resort that would lure movie stars and high rollers alike.
"You're outa your mind, Ben," warned one cynical brother hoodlum. "You'll have to furnish camels to get the suckers out there."