Email marketing is the next best thing to meeting a prospect in person.
Once you have someone’s interest, that's when email marketing comes into play. You provide prospects with information relevant to their needs on a regular basis. A content campaign will convert prospects into buying customers, and will establish you as an expert who can solve their future needs.
We've been a partner with Constant Contact since 2015. We use it to promote our own services, and recommend it to all our clients.
You can reach those on your email list with far more reliability than using social media. Consider a few of the differences:
Your email list reaches your audience directly. Social media filters your sends into "fans," "friends," or "like" recipients.
You know who opens your emails and who does not. With social media, you have no clue.
You can easily group those on your list by location, social or business, etc. With social media, you can't.
You can send to a virtually unlimited size audience. Social media sets limits on what you can send.
All recipients can receive a personalized note. Social media can't do that.
Easy to create reports so you have a list of who opened your emails, who didn't, and which emails bounced. Knowing this lets you take appropriate courses of action.
Easy to create campaigns including email postcards, newsletters, surveys, and event signups.
Versatile contact list allows you to find or sort by any field you want.
Brand all your correspondence so you have a coordinated look.
Create unlimited auto-responders, so your contacts receive notices scheduled way in advance.
WHAT HAPPENS IF YOU DON'T REACH OUT TO YOUR CONTACTS
Ambitious competitors can reach out to your contacts and steal them away by making you look complacent.
You won't be protected from mass mailings which can result in your entire website and online business being shut down for misuse.
You will reach a much smaller percentage of contacts using social media, which filters and limits your notice postings.
You will have to constantly send out emails to new signups because you will not have pre-scheduled "auto-responders."
Think of email marketing as the next best thing to meeting a prospect in person.
SUMMARY Once you have someone’s interest, that's when email marketing comes into play. You provide your prospects with information relevant to their needs so they will buy what you are offering when they are ready.
We've been a partner with Constant Contact since 2015. We use it to promote our services and recommend it to all our clients.
Our reputation is based on honesty and trust. We don't fool around. Your transcripts, images, contacts, etc. are all signed off by you before anything goes live. Your website remains hidden while a work-in-progress. Your mailing list is stored and distributed by Constant Contact, which is HIPAA compliant — the same protection guarantee required by law for hospitals and doctors to safeguard patients' privacy.