Contact Outreach

This workshop comes in two parts.
  • Demonstration and lecture that teaches what is email marketing, why its valuable, how it works
  • Hands-on training where we plan, create an email marketing campaign​ ​

​EMAIL MARKETING BENEFITS
You can reach those on your email list with greater reliability than using social media. Compare a few of the differences:
  • Your email list reaches your audience directly. Social media filters your sends, even to "fans," "friends," or "like" recipients.
  • You know who opens your emails and who does not. With social media, you have no clue.
  • You can easily group those on your list by location, social or business, etc. With social media, you can't.
  • You can send out to a virtually unlimited size audience. Social media sets limits on what you can send.
  • All recipients can receive a personalized note. Social media can't do that.

EMAIL MARKETING FEATURES
  • Easy to create reports so you have a list of who opened, who did not, which emails bounced so you can take an appropriate course of action.
  • Easy to create campaigns including email postcards, newsletters, surveys, event signups.
  • Easy to adjust contact list allows you to find or sort by any field you want.
  • Brand all your correspondence so you have a coordinated look.
  • Create unlimited auto-responders, so your contacts receive notices scheduled way in advance.

WHAT YOU'LL MISS IF YOU DON'T USE EMAIL MARKETING
  • You won't be protected from mass mailings which can result in your entire website and online business being shut down for misuse.
  • You will reach a much smaller percentage of contacts using social media which filters and limits your notice postings.
  • You will have to always send out emails to new signups because you will not have pre-scheduled "auto-responders."​​


​The email marketing demonstration is free