Contact Outreach

This workshop comes in two parts.

• Demonstration and lecture that teaches what is email marketing, why its valuable, how it works
• Hands-on training where we plan, create an email marketing campaign​ ​

​EMAIL MARKETING BENEFITS
You can reach those on your email list with greater reliability than using social media. Compare a few of the differences:

• Your email list reaches your audience directly. Social media filters your sends, even to "fans," "friends," or "like" recipients.
• You know who opens your emails and who does not. With social media, you have no clue.
• You can easily group those on your list by location, social or business, etc. With social media, you can't.
• You can send out to a virtually unlimited size audience. Social media sets limits on what you can send.
• All recipients can receive a personalized note. Social media can't do that.

EMAIL MARKETING FEATURES

• Easy to create reports so you have a list of who opened, who did not, which emails bounced so you can take an appropriate course of action.
• Easy to create campaigns including email postcards, newsletters, surveys, event signups.
• Easy to adjust contact list allows you to find or sort by any field you want.
• Brand all your correspondence so you have a coordinated look.
• Create unlimited auto-responders, so your contacts receive notices scheduled way in advance.

WHAT YOU'LL MISS IF YOU DON'T USE EMAIL MARKETING

• You won't be protected from mass mailings which can result in your entire website and online business being shut down for misuse.
• You will reach a much smaller percentage of contacts using social media which filters and limits your notice postings.
• You will have to always send out emails to new signups because you will not have pre-scheduled "auto-responders."​​

​The email marketing demonstration is free

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