| |
Mobile Journey Video Series
|
|
Project: Kaitai Culture |
Here is a one hour show for broadcast I created from concept to completion.
The project was commissioned by a cable station in Dubai, UAE. The assignment was to create a series of clips that could be used for news programs as well as sewn together to create a one hour show.
The subject had to relate to the mobile phone and be delivered for broadcast in Arabic. Most of the subjects only spoke Japanese so this project involved two sets of translation: Japanese to English and then English to Arabic. Subtitles were also delivered in Arabic but have been replaced by English on this website.
The series was called ‘Mobile Journey’ and this segment called, Kaitai Culture, covered the mobile phone in Tokyo, Japan.
I wrote the narration and shot the project in Japan. Then in Dubai, supervised every aspect of post-production. |
|
|
|
|
|
The Japanese Have Mobile Manners |
- Location: Tokyo, Japan
- Running Time: 1:39
I worked with the client’s graphic artist to create a theme suitable for this travel and technology series geared for the Middle East, hence the decision to go
with hot, dry colors for the opening. It is important to provide the viewer with a reference point. The graphics started by showing the world then honed in on the specific location where this particular show would take place. In this case, we
made use of several maps – the world, the country and then the city subway map becomes the shows table of contents. |
|
|
|
|
|
"We Specialize In Mobile Phone Content." |
- Location: Tokyo, Japan
- Company: Dwango, Nobou Kawakami, CEO
- Running Time: 1:12
Most businessmen go out of their way not to stand out. That’s why they all wear the same business suit uniform. However, the CEO of this mobile phone contents company was born in 1969 but still looks like a kid in college. I was told, he was very busy and that he would only give me five minutes. So I thought it would be fun to make him look very busy and give him a big formal introduction. We went way past the five minute mark. But I wanted to make sure the viewer got a good sense of what he was like by letting him say in his own words, "Alright, this is going to be short, I got work to do." |
|
|
|
|
|
"If I Gave You A Million Dollars, How Would You Use It?" |
- Location: Tokyo, Japan
- Company: Dwango, Koji Saito, Manager Music Division
- Running Time: 1:55
To say that Japanese offices are the opposite of an aesthetic zen-garden is an understatement. So I wanted to show these offices as they really are. Much more fun. During an interview, I like to hear more about a subjects thought process than about business management. Young people are attracted to fun jobs and so I feel it is very important to show the fun in their job. |
|
|
|
|
|
"Most Of Our Clients Are Young So We Cater To Them." |
- Location: Tokyo, Japan
- Subject: KDDi Media Event
- Running Time: 2:47
Once a year, KDDi, Japan’s largest phone company, launches an entire new line of mobile phones and holds a giant media conference introducing executives and designers then displaying dozens and dozens of new phone models. |
|
|
|
|
|
"Our Super-Zoom Technology Enables Users..." |
- Location: Tokyo, Japan
- Subject: Picsel Technologies Japan, Ali Adnan, CEO
- Running Time: 1:06
This is an example of covering a more traditional interview with a corporate CEO. We both wanted to tell the viewer about the product. But at the same time, I like to draw attention to the people I am meeting. In this case, the head of the company was born in Japan but was not Japanese. There are very few people with such a background. So while it might not seem relevant to a series on the mobile phone, I felt it was relevant because it shows that you just can’t stereotype about anything and everything is more diverse than its image. |
|
|
|
|
|
"I Use The Phone To Send Greeting Cards To My Clients." |
- Location: Tokyo, Japan
- Subject: Ginza Shopping District, Yumi Mohara, Ginza Nightclub Owner
- Running Time: 2:46
The one hour show was designed to include six or seven breaks. So I used these breaks to cover different neighborhoods. That way, the viewer gets a a better
understanding of the country we are visiting. In this example, we covered Ginza, Japan’s most known shopping district. And while there, profiled a resident who had a unique story to tell. When documenting street scenes, I like to keep it
moving. When I go to a place for the first time, my eyes wander all over the place. Assuming a lot of viewers have not been to the area being covered, I try to create that sense of looking around for them. |
|
|
|
|
|
"I Wanted To Design Something Like Jewelry." |
- Location: Tokyo, Japan
- Subject: Waterdesignscope, Nao Tanaka, Industrial Designer
- Running Time: 1:55
This is an example of a 'creative interview.' An industrial designer commissioned to create a beautiful mobile phone. Here, design is the key so I wanted no background, so the viewer can concentrate on the design and the designer. I prefer a very graphic style of shooting too. And so stood far away to flatten the field. |
|
|
|
|
|